COGNITIVE LEADERSHIP & INNOVATION

The Minds Behind Thinking Craft

We are a team of expert researchers, systems architects, and venture builders dedicated to engineering personality-calibrated Selfware intelligence that resonates at your exact wavelength.

Executive Leadership

Mark Knobel

Founder & CEO

Mark Knobel is the CEO of Thinking Craft, EVU LLC and is the creator of Selfware, an AI platform for personalized messaging, learning, and decision-making.

Behavioral Science

Joel Sikovsky

CFO

Joel Sikovsky is the Chief Financial Officer of EVU Ventures, bringing decades of executive leadership in finance, operations, corporate strategy, and business transformation.

Deep AI Research

David Botton

Chief Technology Officer

David Botton is a multidisciplinary leader with expertise in software engineering, Chinese medicine, mentoring, and community leadership.

Neural Architectures

Abrar Ahmed Shaikh

Chief Development Officer

Abrar Ahmed Shaikh is the Chief Development Officer (CDO) at EVU.

Cloud Infrastructure

Murray Collier

Chief Marketing Officer

Murray John Collier is a strategy, business development, and communications executive with extensive experience helping organizations accelerate growth, secure investment, and strengthen market positioning.

Growth & Partnerships

Danny Moskowitz

Chief Content Officer

Danny Moskowitz is a business development and product strategy professional with experience spanning AI, SaaS, digital health, marketing intelligence, customer success, and technology.

Enterprise Delivery

Tarsha Lomax

Chief People Officer

Tarsha Lomax is the Chief People Officer at EVU Ventures and a talent acquisition and people operations executive with over 10 years of experience helping startups and high-growth companies build exceptional teams.

User Experience

Danny Wildman

Chief UX Officer

Daniel Wildman, our chief User Experience Officer, began his UX career as a user-interface designer in the telecom industry, where he led the evolution of UI from green-screens to graphical user interfaces, and helped pioneer methods for creative design, usability testing, and requirements discovery.

Investor Relations

Renea Robertson

Director of Investor Relations

Renea Robertson is the Director of Investor Relations at EVU Ventures, bringing over 15 years of experience in nonprofit leadership, grant management, stakeholder engagement, and fundraising.

Our Calibration Philosophy

We operate under the philosophy that elite engineering coupled with real, high-yielding perception beats rigid clinical software pipelines. Every single adaptation we deploy is built by hand and validated by rigorous cognitive logic.