DEPLOYMENT VALIDATIONEmpirical proof of cognitive intelligence campaign performance

DEPLOYMENT CASE STUDIES

Three examples of independent deployments across different industries. All share positive response lifts.

AT&T BELLSOUTH

+127%Email open rate improvement

Thinking Craft developed a tailored email campaign for AT&T BellSouth. Open rates improved from 22% to 50%, a 127% improvement. Click-through rates improved from 17% to 28%, a 65% improvement. The campaign reached over 920,000 recipients and generated more than 238,000 opens, significantly outperforming all traditional benchmarks.

WYNDHAM RESORTS

30%Higher response rate

Working in partnership with Acxiom, Thinking Craft built a tailored direct mail campaign for Wyndham Resorts. It was tested against Wyndham's existing program, which had been delivering strong results for nearly a decade. The cognitive campaign generated approximately 30% higher response rates.

GE MEDICAL SYSTEMS

86%Rated highly beneficial

86% of GE Medical Systems customers rated Thinking Craft's content customized training as highly beneficial.

Proven Lift Advantage

Independent validation proves that across diverse campaigns and demographics, Thinking Craft's cognitive personalization consistently outperforms traditional benchmarks.