Three Fortune 500 deployments.
Documented results. Not projections.
The cognitive model has been tested in live enterprise conditions with measurable outcomes.
Email open rate went from 22% to 50%. Click-through rate went from 17% to 28%, a 65% improvement.
Campaign deployed to 920,382 delivered messages. Generated 238,428 opens at a 25.91% open rate, well above industry benchmarks for the period.
Higher response rates vs a control campaign that had been running successfully for close to a decade.
Cognitive-specific versions of a direct mail campaign were built using Thinking Craft's methodology in partnership with Acxiom.
Instructional content adapted to individual cognitive preferences produced measurable improvements in learning effectiveness and comprehension.
Validated the model outside of advertising, in education and training contexts.
“Being able to understand and segment the style of a consumer's intelligence is a landmark discovery in communication in general, and marketing in particular.”