The Foundation of Our Competitive Advantage
Thinking Craft holds the exclusive rights to a proprietary algorithm developed and successfully deployed over two decades by Gestalt therapist Wayne Michael Sturm.
The algorithm enables us to determine the natural “thinking style” of a consumer, allowing us to create digital advertising that is specifically tailored to how that individual thinks and processes information.
Because the communication is aligned with the consumer's natural thinking style, it is designed to be more personally relevant and compelling, resulting in higher response rates, stronger engagement, and more favorable outcomes than conventional digital advertising.
Proven platform
Response rate improvements across three Fortune 500 deployments in advertising, hospitality, and medical training.
Protected IP
Patent revival underway to extend protection into generative AI applications.
Right timing
Generative AI makes it possible to create and deliver millions of cognitively tailored communications automatically.
*Thinking Craft successfully executed a Patent Application Revival; this continuation-in-part extends IP protection to include generative AI applications.